Mid-Traffic Keywords for Ecommerce Success in 2024

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Tomasz Żmudziński
Tomasz Żmudziński

Introduction

Understanding and utilizing mid-traffic keywords can unlock significant growth potential for your burgeoning online store. It's no secret that keywords form the bedrock of any effective SEO strategy. Keywords are the bridge that connects the user's query to your website, helping you climb search engine rankings, attract more traffic, and, ultimately, convert visitors into customers. But not all keywords are made equal. In this post, I'll shed light on the power of mid-traffic keywords and provide actionable insights on how to leverage them to drive your e-commerce success in 2024.

Table of contents

Defining the term

Let's begin by defining the term. Mid-traffic keywords, often referred to as "long-tail" keywords, are highly specific search phrases that have medium search volumes, less competition, but high conversion rates. While they might drive less traffic than high-volume keywords, the traffic they do attract is typically more relevant, resulting in better conversion rates. High traffic keywords could help you capture broad online demand, but for a niche ecommerce store, focusing on mid-traffic keywords is a better strategy.

One of the significant benefits of mid-traffic keywords is that they cater to specific customer needs. High-volume keywords are often generic and broad, which means that they capture a diverse range of intent. On the contrary, mid-traffic keywords are typically more specific, meaning they can help you attract users who are more likely to make a purchase.

Search engine algorithms are becoming increasingly sophisticated, with a heavy emphasis on semantic search. This means that they can understand the intent behind a query and provide results accordingly. For ecommerce store owners, this translates into the increased importance of mid-traffic keywords, which can precisely match the intent of potential customers.

So, how do you find these magic mid-traffic keywords? Here’s a simple step-by-step approach:

Start with Industry Terms

Begin with brainstorming generic high-volume keywords for your industry. These terms don't have to be product explicit but should be relevant to your business.

Layer in Specificity

Next, develop multiple variations of your high-volume keywords by adding qualifiers. The qualifiers will depend on your business but could involve specific product attributes, location, cost, or a unique selling point.

Use Keyword Planning Tools

Keyword planning tools, like Moz's Keyword Explorer or Google’s Keyword Planner, can help unearth related keywords. Additionally, they provide key metrics like monthly search volume, keyword difficulty, and organic CTR, which are invaluable when it comes to keyword targeting.

Monitor and Adjust

Developing a keyword strategy is not a one-time task. You need to continually monitor keyword performance and tweak your strategy as needed. SEO is a long-term game, and staying agile is a critical part of success.

Focus more on the user's intent

The trick to mastering mid-traffic keywords is to focus more on the user's intent. This is a critical evolution in keyword strategy, shifting away from just matching what a user typed into a search engine, towards understanding what they were thinking when they made the search.

Create valuable content around topic

Once you've identified crucial mid-traffic keywords, create valuable and engaging content around these topics. This content can take various forms such as blog posts, product descriptions, landing pages, or how-to guides.

Consider this scenario, a potential customer looking to buy an eco-friendly yoga mat is more likely to use a mid-traffic keyword such as "buy sustainable yoga mat online"" than merely searching for "yoga mat". An ecommerce store that has optimized its content for this mid-traffic keyword stands a better chance of being found, attracting this potential customer, and making a sale, than one that only focuses on high-volume, less specific keywords.

In an e-commerce ecosystem that is fiercely competitive, experimenting with a mid-traffic keyword strategy can be a game-changer, helping you unlock growth potential and differentiate your brand in the marketplace.

Conclusion

As we move into 2024, understanding and leveraging mid-traffic keywords will not just be a nice-to-have but rather, a must-have strategy. The focus will shift towards tailoring your ecommerce store's SEO strategy to the customer journey and targeting mid-traffic keywords that align closely with their intent. This approach will ensure that you're not just driving more traffic to your online store but also attracting customers who are more likely to convert. In essence, it's about quality, not quantity.

This strategic shift may seem challenging to implement, but the rewards in increased traffic, customer engagement, and conversions will make it worthwhile. Remember, SEO success doesn't happen overnight; it requires consistent effort, continuous learning, and ongoing optimization. As you embark on your SEO journey, focus on your customers' needs and seek to provide them with the best possible online shopping experience. The sales will follow.